Innovation builds creativity, collaboration and morale.
According to a Creative Group survey of 400 advertising and marketing executives, there's a trend toward progressive and inventive team-building experiences.
Stories have emotional resonance.
If you want to connect on a fundamental, primal level with clients and colleagues, stories are a great place to start.
Understand personal strengths through play.
Is there a formula for building a successful team? Many executives believe it's all about teams with complementary skills, ideation and approaches.